Do you ever wonder why you click some headlines?
And why you ignore most headlines?
In the old days of print advertising, David Ogilvy suggested that if 100 people read a headline only 20 will actually read your advert or article.
According to WordPress, 70 million (that’s 70,000,000!!!) new blog posts are published every month.
As bloggers, we’re in a tough competition for reader attention. If 100 people see your headline on social media, you’re lucky if two click through.
People often decide to read or ignore your blog post by reading only the headline:
- In social media streams, good headlines grab attention and make people curious to learn more.
- In Google search results, good headlines suggest you offer the information people are looking for and that’s why they click a link to your website.
- As email subject lines, good headlines prompt subscribers to open your enewsletters, increasing the number of readers for your blog.
- At the top of your blog posts, good headlines encourage people to start reading your posts.
So, good headlines are an essential tool in growing your blog readership.
Start1.0 - Introduction (1:19)
Start1.1 - How to grab attention in a distracted world (5:27)
Start💃 Activity A. Spot power words and benefits
Start💃 Activity B. What’s your view on these headlines?
Start1.2 - The #1 simplest headline formula to get more clicks (5:45)
Start💃 Activity C. Identify the specific benefit
Start1.3 - 3+ ways to create attention-grabbing lists (5:57)
Start💃 Activity D. Why are these “List” headlines attractive?
Start1.4 - How to (ethically!) steal headlines (5:03)
Start💃 Activity E. “Steal” your headlines
Start1.5 - How to spot a headline's wonky legs (3:01)
Start💃 Activity F. Pinpoint the weaknesses
Start1.6 Cheat Sheet for Module 1: Become a headline apprentice
Start💃 Activity G. Establish your apprenticeship
Henneke Duistermaat is an irreverent copywriter on a mission to stamp out gobbledygook.
She has authored the 5-star rated books How to Write Seductive Web Copy and Blog to Win Business, and she’s written for popular sites such as Copyblogger and Kissmetrics.
Henneke has an MBA and a Post-Graduate Diploma in Marketing. She stumbled upon her life’s passion when she quit her corporate marketing job and founded Enchanting Marketing to help small business owners and freelancers find their writing voices.
Brian Clark, Founder of Copyblogger, said about Henneke: “She knows how to engage and inspire readers, and she’s an excellent teacher.”
What you’ll get
- 14 illustrated videos and transcripts that teach you how to write headlines step by step—plus 3 cheat sheets for quick reference
- 17 activities that test your newly acquired knowledge, fine-tune your headline writing skills, and help establish a solid headline practice
- The Treasure Trove with Headline Inspiration–a PDF swipe file with 344 viral headline examples, plus guidance on how to apply similar formulas to your own blog so you’ll never run out of ideas again
- The Power List with Wordy Inspiration—a PDF with 1,290 power words to jump-start your creativity and add drama to your headlines
The course is self-paced, so you can learn at a pace that works for you, and you get lifetime access.