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The Enchanting Headline Writing Course
5 tips for a smooth learning journey (2:41)
Get your Companion Emails
The Treasure Trove with Headline Inspiration
The Power List with Wordy Inspiration
Module 1: Become a Headline Apprentice
1.0 - Introduction (1:19)
1.1 - How to grab attention in a distracted world (5:27)
💃 Activity A. Spot power words and benefits
💃 Activity B. What’s your view on these headlines?
1.2 - The #1 simplest headline formula to get more clicks (5:45)
💃 Activity C. Identify the specific benefit
1.3 - 3+ ways to create attention-grabbing lists (5:57)
💃 Activity D. Why are these “List” headlines attractive?
1.4 - How to (ethically!) steal headlines (5:03)
💃 Activity E. “Steal” your headlines
1.5 - How to spot a headline's wonky legs (3:01)
💃 Activity F. Pinpoint the weaknesses
1.6 Cheat Sheet for Module 1: Become a headline apprentice
💃 Activity G. Establish your apprenticeship
Module 2: Become a Good Headline Writer
2.0 - Introduction (1:28)
2.1 - 3 steps to writing mouth-wateringly good headlines (4:49)
2.2 - Specificity: The #1 way to write more valuable blog posts (and more interesting headlines) (9:15)
💃 Activity H. Make this headline more specific & attractive
2.3 - How to add drama and power (9:37)
💃 Activity I. Add drama with power words
2.4 - 3 golden rules for headline writers (3:59)
💃 Activity J. Write a delicious headline
2.5 - 5 ways to get unstuck (and reignite your creativity) (6:53)
2.6 Cheat Sheet Module 2: Become a good headline writer
💃 Activity K. Evaluate your progress
Module 3: Become a Headline Master
3.0 - Introduction (1:22)
3.1 - 3 pro tips to grab attention lightning FAST (5:23)
💃 Activity L. Write a “Problem? Solution” headline
💃 Activity M. Front-load this headline
3.2 - How to make your headlines lean and lively (7:25)
💃 Activity N. Tighten these headlines
3.3 - How to arouse curiosity without creating spammy clickbait (7:30)
💃 Activity O. Pinpoint techniques for arousing curiosity
3.4 - Get more blog inspiration: 7 precious formulas (6:34)
💃 Activity P. Steal more headlines
3.5 The art and science of headline writing (2:50)
💃 Activity Q. Plan your headline practice
3.6 Cheat Sheet Module 3: Become a headline master
The Enchanting Headline Workshop
Recording of the Enchanting Headline Writing Workshop (62:33)
Recording of the Enchanting Headline Writing Workshop - Oct. 2022 (60:27)
Frequently Asked Questions
Other questions? Or comments?
1. How do you capitalize headlines?
2. How do you punctuate headlines?
3. Which headlines are good for search engines?
4. What is the ideal headline length?
5. What’s the ideal number for a list?
6. Are headline analyzers useful?
7. How do power words influence your personal brand?
8. How can you use power words in your blog posts?
9. When should you write (and choose) your headline?
10. How should you write subheads for a blog post?
11. Can you use the same headline tips for product and service pages?
12. What about subject lines?
13. Do you have examples of headlines for affiliate marketing?
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