Autoplay
Autocomplete
Previous Lesson
Complete and Continue
The Enchanting Copywriting Course
Welcome
4 tips for a smooth learning journey (2:06)
Activity Book
Answer Book
Get your companion emails
1. Tap into Your Customers' Desires
1.1 The Sunshine Method for writing non-icky copy that sells (5:39)
💃 Activity A. Who's the hero?
💃 Activity B. What's your attitude to selling?
1.2 How to turn your reader into the hero of your sales story (5:57)
💃 Activity C: What's the sunny destination?
💃 Activity D: Who's the ideal reader?
Cheat Sheet for Module 1: Tap into your customers' desires (incl. course overview)
2. Demonstrate the Value of Your Offer
2.1 How to persuade with features and benefits (8:38)
💃 Activity E: Spot features and benefits
💃 Activity F: Get closer to customers' true desires
2.2 The 2 layers of features and benefits for educational products (5:32)
💃 Activity G: Spot features and benefits of educational products
2.3 How to be persuasive without overpromising (6:40)
💃 Activity H: Identify advantages
2.4 How to balance features and benefits to maximize your persuasiveness (5:04)
💃 Activity I: Train your evaluation muscles for features and benefits
2.5 3 ways to communicate your competitive advantage (6:42)
💃 Activity J: Find your natural selling voice
💃 Activity K: Gain mastery of features and benefits
Cheat Sheet for Module 2: How to use features and benefits to demonstrate the value you provide
3. Instill Trust in Your Sales Story
3.1 How to win the trust from strangers (4:09)
3.2 Discover the persuasive power of specificity (7:27)
💃 Activity L: Pinpoint specific details
💃 Activity M: Train your eye for specificity
3.3 3 types of persuasive testimonials (9:12)
💃 Activity N: Testimonial writing practice
💃 Activity O: Testimonial interviewing practice
💃 Activity P: Master testimonial placement
3.4 The 3 rules for choosing trustworthy words (6:06)
💃 Activity Q: Spot hypey words
💃 Activity R: Gain mastery of trustworthy sales pages
Cheat Sheet for Module 3: How to win the trust from strangers
4. Remove Barriers to Buying
4.1 The 4 types of objections that torpedo your sales (4:09)
4.2 4 ways to demonstrate high value (and get paid more) (4:01)
💃 Activity S: Master price framing
4.3 How to quash a big myth that stops readers from buying (4:28)
💃 Activity T: Spot a big myth (and how to crush it)
4.4 How to get people to invest their time (3:11)
💃 Activity U: Crush objections about time commitment
4.5 Discover and overcome product-specific objections and unanswered questions (3:38)
💃 Activity V: Crush product-specific objections
Cheat Sheet for Module 4: How to crush objections that torpedo your sales
5. The Anatomy of Persuasive Sales Pages
5.1 The basic anatomy of a persuasive sales page (4:13)
5.2 The anatomy of a persuasive product page (3:29)
✍️ Template for product pages
👁️ Example I: Antique Chinese stools
👁️ Example II: Women's tops
5.3 The anatomy of a persuasive service page (4:08)
✍️ Template for service pages
👁️ Example III: A language coach
👁️ Example IV: Creators of video testimonials
👁️ Example V: A consultancy
👁️ Example VI: A content marketing agency
5.4 The anatomy of a persuasive sales page for an educational product (4:43)
✍️ Template for sales pages for educational products
👁️ Example VII: A copywriting course
👁️ Example VIII: A course - Adventurous Little Eaters
👁️ Example IX: A book description
💃 Activity W: Gain mastery of the anatomy of persuasive sales pages
6. The 6 Key Sections of Sales Pages
6.1 Value proposition: The 4W approach to instantly engage your target audience (8:59)
💃 Activity X: Sharpen your evaluation skills for value propositions
💃 Activity Y: Pick the best value propositions
6.2 Opening: Captivate your audience with these 3 elements (4:39)
💃 Activity Z: Identify what makes an opening work
💃 Activity AA: Fine-tune these openings
6.3 How to write heroic bullet points (5:02)
💃 Activity AB: Edit bullet points for consistency
💃 Activity AC: Identify what makes bullet points work
💃 Activity AD: Spot the techniques for arousing curiosity
6.4 Your 3-step bio: How to sell yourself without sounding arrogant (5:59)
💃 Activity AE: Pinpoint what makes bios persuasive
💃 Activity AF: Fine-tune these bios
6.5 The 5 final steps to a YES! (10:59)
6.6 FAQs: How to nudge hesitant readers to buy (5:03)
Cheat sheet for Module 6: The 6 key sections of a sales page
7. How to Assemble Your Sales Page
7.1 The 4-step process to speed up copywriting (2:22)
7.2 How to gather your persuasive arguments (4:45)
7.3 Sneak into your reader's mind (5:57)
✍️ Your Ideal Reader Profile
7.4 How to create a profile for your product or service (6:21)
✍️ Your Product (or Service) Profile
7.5 How to assemble your sales page (6:21)
7.6 How to X-ray your copy: 8 final checks (5:54)
8. A Peek Behind the Scenes: A Copywriting Case Study
8.1 How I write sales copy for one person (and address many) (7:31)
Example: My ideal reader -- Sarah
8.2 How I use comments from clients to write sales copy (6:59)
Example: PDF of the course syllabus
8.3 How I use the product profile to write sales copy (9:21)
Example: The product profile for the Enchanting Copywriting course
Bonus Webinars
Recording of the bonus Q&A webinar (59:44)
Recording - bonus workshop - 5 May 2022 (66:39)
Final Thoughts
Please write a short review of the course
What's next?
1.2 How to turn your reader into the hero of your sales story
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock